![]() The shamrock is fine and is an improvement on the previous attempt, but fails to send a confident message.įinally, to the aircraft themselves. The logotype has multiple faults across several letters. The typography is poorly created and clunky in its application. Overall, the aesthetic of the materials produced are neither engaging nor sophisticated. All I can say is that it would be more at home in a Carroll’s gift shop (no disrespect to Carroll’s gift shops). Another misguided decision is the poorly crafted silver icon created for business class. ![]() Surely this was an opportunity to do something far more interesting. ![]() The Mrs Doyle tea cups are possibly an attempt to address this, but feel lazy and hackneyed. Instead it highlights the lack of personality in the work produced. Not exactly an engaging and dynamic system. What’s worse is they seem to have decided to copy and paste it across all materials. The shamrock is fine and is an improvement on the previous attempt, but fails to send a confident message. Deep breath… The typography is poorly created and clunky in its application. What is clear and easily appraised is the visual and verbal language they have introduced. This after all, is what high quality branding does and we can only hope there is more to this rebrand than what has currently been shown. Nor is it clear how they will address the needs and challenges of the everyday customers in multiple contexts and locations around the world. Like all organisations, Aer Lingus needs to expand operations, increase profits, improve productivity, strengthen traditions and adapt to constant changes in their industry.įrom the limited imagery I’ve seen to date, it’s unclear how Lippincott plan on using the rebrand to highlight Aer Lingus’s place in the global airline industry. Nevertheless, one could assume the main purpose entrusted to them was to help the airline grow. In truth it’s difficult to fully appreciate the conversations and research that may have been undertaken by New York agency, Lippincott in designing the rebrand. Rebranding your national airline is a project that needs to display confidence, strength, quality, and reliability. So when they decide to rebrand, everybody tends to take notice. We asked a number of local brand & design professionals: What are your thoughts on the new Aer Lingus rebrand? Here’s what they had to say.Īer Lingus, more than most businesses I can think of, represents Ireland on a global scale.
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